THE DNA READER

DEMOGRAPHIC

  • 94% are males who identify as same-sex attracted
  • 67% aged between 18-35
  • 33% aged between 36+
  • 67% live in the inner-city
  • 63% are tertiary educated
  • 57% live in double-income households with average HHI $121,000

BEHAVIOURS

  • 86% act after seeing ads in LGBT media
  • 67% research product further online
  • 43% discuss, recommend and purchase

WHY LGBT MEDIA?

  • 60% read LGBT media that most straight people have never heard of
  • 82% attend LGBT events
  • 76% visit LGBT websites
  • 69% read LGBT magazines
  • 86% of LGBT people engaged with some form of LGBT-oriented media in the past week

MAGAZINE SPECS & RATES

DIGITAL RATES

Contact

Lets Get Started your project

For further help or information call Tony Clemenger on 0419431649 or 1800995007 or email your requirement on tony@clemenger.me
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